Светлана Васильева
The voice of your customer will tell you
how to raise the price and how to get more clients
I conduct independent interviews with your corporate clients, to help them buy more.

For over 12 years I share insights for companies' positioning, while managing corporate marketing, PR and communications in Europe and Russia.
Asking on time and hearing the voice of your customer is a genuine treasure for those who do want to grow.

If your business is ready to make a step forward and is looking for a right direction, this method with bring your a tangible result.
Why do IT companies and start-ups constantly conduct CustDev interviews, while corporations are more eager to rely on general marketing research data?
В2В
Complex product
Lasting contracts
Long sales cycle
Service industry
In case you have:
I'm Svetlana, the voice of your customer
"
A lot has changed over the past 2 years. Your clients adjust to these changes, they think and act differently now.
With the help of interviews, I will update the client's info for you.
What will you get?
More orders from each client's account
They are already with you - great! What else are they ready to buy from you?
True USPs, that are truly valued by the client
Let's independently ask them, what do they value in your company?
More corporate clients in your portfolio
Let's check how does your client take decisions for B2B deals
A wider range of services
Clients might not know about some services or never thought of buying them from you.
NPS and CSI increase
15-30% growth of your clients' satisfaction
Your individual request?
We will identify what's crucial for you individually.
Those 20% of quick and critical changes
that would bring your business 80% results
For whom?
Business
owner
Marketing
Manager
Sales Leas /
Key Account Lead
R&D,
Product Manager
Quality
Manager
Project
Management
Team Lead
You will find out, which business areas are worth attention, will activate the management team.
You will get insights that the client would never share with with the sales person.
You will see how to improve the cooperation process, so that clients choose you over and over again.
You will get a bullet-proof list of priorities for your marketing action plan.
You will be ready for new launches, as you'll have a full map of your client's journey: what they do, what bothers them, what have they tried before. It will ensure a more effective launch.
You will get deeper dive insights to increase quality, as compared to standard surveys.
B2B
agro
energy
IT
engineering
consulting
medicine
B2С
service
B2B
агро
энергетика
IT
строительство
консалтинг
медицина
B2С
услуги
industrial & production
промышленность
Let's meet to check if I'm a match for your business:
Too busy? Text me via Telegram
Work process
It's quick and flexible. The project takes 1-2 months, we move in your comfort pace.
1

We meet

Tell me about your business and product specifics. I will help you choose the project format and organise the whole process.

2

Client list

We'll choose 10+ of your ideal customers for deep dive interviews.

3

Recommendations

You will get results analysis and key recommendations.

4

Implementation and team work

I will help you implement recommendations into current processes. Will take over the team training, if needed.

Bonus trainings

Combined with the Voice of a Customer, of as an individual service

Sales training
Audit: sales funnel, website, marketing, sales decks, price list
Sales: best practice and checklisys for a persona and a company
Referrals: how to make 3 clients our of 1?
Customer relationship training
Communication techniques: how to start and what to cover? how to remind?
Negotiations: how to speed up the deal and help the client take decision?
Public speaking
Content: structure, goals, content, timing
Speech: bullet-proof techniques, 1:1 practice
Why working with me?
12 in corporate marketing and communications, international journalism. Hundreds of interviews held with clients
Get in touch to discuss your case:
Call me: +7 961 400 07 02
Send an email: golos.klienta@yandex.ru
Text in Telegram: @vasilievasvet
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